Digital Marketing Specialist

Digital Marketing Specialist 

Ficosota is looking for an enthusiastic and motivated Digital Marketing Specialist to join our Digital Marketing Team. 

If you’re passionate about digital marketing and excited by the opportunity to work across different channels, markets, and brands, this could be the right role for you. At Ficosota, you can experience the full marketing cycle — from strategy and identifying business opportunities, through communication and content development, to campaign execution, sales, and performance evaluation. 

Why Ficosota? 

Working at Ficosota means being part of an innovative, dynamic, and collaborative environment where learning and development are part of the everyday experience. 

You’ll have the opportunity to work with talented professionals across different functions, contribute to international brands and markets, experiment with new ideas and technologies, and see the direct impact of your work. 

If you’re curious, proactive, not afraid of challenges, and excited to learn something new every day, we’d love to meet you! 

The Opportunity 

We are looking for a talented and motivated Digital Marketing Specialist to help us deliver effective, creative, and results-driven digital campaigns across international markets. 

In this role, you’ll gain hands-on experience in digital strategy, paid media, social media, content creation, campaign planning, performance analysis, and optimization. 

You’ll work closely with marketers, content creators, influencers, agencies, designers, and developers to develop and execute digital initiatives that engage audiences and deliver measurable business results. 

The ideal candidate is curious, collaborative, analytical, creative, results-oriented, and eager to continuously learn and grow. 

Main Responsibilities::

• Contribute to the planning, execution, optimization, and reporting of paid digital marketing campaigns across social, search, display, and other relevant channels 

• Support digital media planning and buying across international markets 

• Monitor campaign performance, identify trends and insights, and recommend actionable optimizations 

• Prepare regular performance reports and presentations for internal stakeholders 

• Analyze digital marketing data and translate findings into clear recommendations 

• Support the development and execution of social media strategies across platforms such as Facebook, Instagram, TikTok, YouTube, and Pinterest 

• Contribute to content planning and development for different digital channels and audiences 

• Create and adapt engaging digital content, including short-form videos, social media posts, reels, stories, and other visual assets 

• Collaborate with content creators, influencers, agencies, designers, and developers to ensure effective campaign messaging, timing, and execution 

• Support influencer and creator marketing activities when relevant 

• Stay up to date with digital marketing trends, platform updates, emerging technologies, and new content formats 

• Explore and evaluate new digital tools, platforms, and technologies, including relevant AI-powered marketing and content creation tools 

• Contribute ideas for new campaigns, creative concepts, formats, and ways to improve audience engagement and campaign performance 

• Support website, landing page, tracking, and measurement initiatives 

• Ensure digital activities are aligned with brand guidelines, campaign objectives, and business goals 

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Digital Marketing, or a related field 

• Previous experience in digital marketing, social media, content creation, paid media, or a similar role is an advantage 

• Practical experience with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager is preferred 

• Good understanding of performance marketing, including paid social, search, display, and campaign optimization 

• Understanding of website analytics, digital measurement, and tracking tools, with the ability to analyze and interpret performance data 

• Strong knowledge of leading social media platforms, particularly Instagram, TikTok, YouTube, Facebook, and Pinterest 

• Basic to intermediate video editing skills and experience creating short-form content for social media are highly valued 

• Experience with video editing tools such as CapCut, Adobe Premiere Pro, Adobe After Effects, or similar platforms is an advantage 

• Basic knowledge of graphic design and visual content tools such as Canva, Adobe Photoshop, Illustrator, or similar software is a plus 

• Good understanding of social media content formats, trends, algorithms, and best practices 

• Strong interest in content creation, creative storytelling, and developing engaging digital experiences 

• Familiarity with AI tools for content creation, research, ideation, copywriting, image/video generation, or marketing automation is an advantage 

• Strong analytical and problem-solving skills, with an ability to turn data into actionable insights 

• Excellent written and spoken English — minimum B2 level according to CEFR 

• Good command of MS Office, particularly PowerPoint and Excel 

• Digital marketing courses, certifications, or training such as Google Ads, Google Analytics, Meta, TikTok, or other recognized programs are considered a strong advantage 

• A proactive mindset and genuine curiosity about the constantly evolving digital landscape 

The Role Will Be a Perfect Match If You Are: 

• Curious and eager to learn — you actively follow digital trends, platforms, technologies, and consumer behavior 

• Creative and hands-on — you enjoy turning ideas into engaging content and are not afraid to get involved in the execution 

• Analytical and results-driven — you enjoy working with data and looking for ways to improve performance 

• Proactive and solution-oriented — you identify opportunities and take initiative rather than waiting to be told what to do 

• A strong collaborator — you enjoy working with different teams, agencies, creators, and specialists 

• Adaptable and open-minded — you’re comfortable working in a fast-changing environment and experimenting with new approaches 

• Organized and able to multitask — you can manage several projects, priorities, and deadlines while maintaining attention to detail 

• A good communicator — you can clearly present ideas, insights, and recommendations to different stakeholders 

• Resourceful and practical — you’re comfortable finding solutions, learning new tools, and getting things done 

• Passionate about digital marketing and content — you understand that great digital marketing combines creativity, technology, data, and strong consumer understanding

   

  Оnly shortlisted candidates will be invited for an interview.

   

  *All applications will be treated fairly and in strict confidence. Only short-listed candidates will be contacted.